Ramadan 2026 in a pandemic: How to be creative and reach audiences

Holy month of Ramadan is just around the corner ramadan is a time of celebration. Pakistan and Muslims largest festivity million of muslims Think,Search and purchase. As wearing new cloths and using perfumes (Itar) are sunna By Prophet Muhammad (P.B.U.H) That why markets all over Pakistan are full with customers  This presents an opportunity for brands to connect meaningfully online with the right audience. Here’s a guide to help marketers better understand Muslim consumers and build effective digital campaigns during Ramadan in Pakistan and Muslim world.

Social Media Consumption Changes

Your brand should be aware of the change in social media trends during Ramadan. The reason for this is the fact that people tend to change their daily behavior, such as eating habits, socializing, sleeping times, and religious devotion. This affects when social media is consumed.

ASHS Marketing Agency , based in Pakistan, reveals that the most popular times for people to consume and share content on social media are 3 a.m. and 7 p.m.

These are the times when people have their sehri (meal early in the morning before fasting) and iftar (evening meal with which Muslims end the fasting day).

3 a.m. is apparently the best time for brands to engage with Muslim audiences on Facebook and Instagram during Ramadan. Even right before the fast begins, people are shopping — sales at 4 a.m. during Ramadan are 17% higher than an average day. Naturally, the sales will drop at the end of the day at around 6 p.m., when people break the fast for the day. After a whole day of fasting, nobody wants to think about shopping. Mostly after Maghrib Prayer mostly go for Taraveeh prayers.

Ramadan Is About Gratitude, Compassion, and Family

Ramadan is an extremely important month for Muslims. It’s a month marked by gratitude, prayer, family, and community. Therefore, businesses that decide to build ad campaigns have to be careful about what is said, what products are advertised, and how they are advertised.

It is also important to understand that Ramadan is a religious holiday and it should respect the Muslim culture and traditions. It is best to run through your campaign ideas with people who actually observe Ramadan and can advise.

Ramadan is about family and prayer first and foremost. It’s not a time when customer are necessarily looking for deals. In fact, flashy ads that are only about deals and discounts may backfire. Ads specific to Ramadan,  This can play an important role in whether shoppers notice the ad or not. So, as you think about creative, focus more on the holiday and less on the price.  

How do you create a marketing campaign that celebrates the holiday and shows that your brand actually understands what it is about and people who observe it?

Here are some great examples:

Prepare for Ramadan Peaks – Know How and When to Budget for Ramadan Ads

Based on online browsing and buying activity of shoppers, they are browsing and purchasing as early as the month of Ramadan begins. It is vital to maintain your campaign’s momentum throughout the holy month and its pre and post-Ramadan phases.

This year, Ramadan starting around 15 April 2026– followed by Eid el-Fitr from 14 May 2026. This means that retailers who plan to grab early-bird sales by drawing traffic to their websites need to be strategizing their re-targeting budgets accordingly.

Be Creative and Broaden Your Horizons

A constant challenge for advertisers is creating a well-crafted content that builds personal connections, attracts viewers, and make them want to tune in. This is more critical during Ramadan than any other time as people spend more time watching videos on YouTube, spend more time surfacing social media, perform more searches, and access the internet on their mobiles more often.

This holy month is an ideal opportunity for brands to create unique marketing campaigns for their customers. So, check the following four tips to help get you exceptional results this 2026 Ramadan Marketing.

Use PR Marketing to Tell Your Brand Message:

Now a days PR marketing is getting famous day by day different brands hire famous personalities like tv actor and actress and they recommend there product.This is very good way to brand something.

Make Your Story Heard & Your Audience Eager for More:

For example, if you’re planning to use video ads, then you need to be fast and start strongly. You should tell what your audience needs to hear within the first 5 seconds; including the brand and the core message. Also, you should design your story and key message so it can be delivered in several ways, and try to keep the audience engaged by showing multiple cuts of your story at a faster pace. Needless to say that, you should keep repeating your main call-to-action in all videos.

Don’t Be Afraid to Be Different:

Try to be unexpected and surprise your audience and keep them engaged with your brand. Use contrasting approaches to capture attention by challenging the status quo in your storytelling (EX: defying character stereotypes). You can also use exaggeration and don’t be afraid to take creative risks or exaggerate. These differences make your ad memorable.

Be Seamless, Accurate, Consistent, and Useful:

All consumers seek to gain more information, about brands, restaurants, best deals, etc., during Ramadan. It would be better to leverage signals like time, location and interest from Google tools to adjust your creative automatically (Ex: dynamic countdown banners to ‘Iftar’) and provide other information that matters to your audience.

4. Maximize Your Mobile Use

In the last five years, smartphone penetration worldwide exceeded 60% and during Ramadan, people spend much more time online on their mobile devices than any other period. With this in mind, it’s clear that understanding how people are interacting with ads and brands is crucial.

In case you have your own website, it must be speedy and mobile-friendly for optimal marketing results. According to Google’s Internal Data, 50% of internet users leave a mobile site if the pages don’t load within 3 seconds, 50% will use the site less often if it isn’t mobile-friendly, and nearly half of users feel frustrated when they get into a site isn’t mobile-friendly.

 Evaluate Your Ramadan Digital Marketing Campaign and Measure success

Now, we reached the last and most important step in your Ramadan digital marketing strategy which is measuring success. This step is differentiated based on the type of your marketing campaign (e.g. direct mail; social media marketing, outbound calling; TV, Print, Radio advertising; public relations campaigns, etc.)

Final lines

Successful marketers understand that Ramadan can be a very high-sales season when marketing campaigns are done properly for the right products.

The brands that engage with their audiences during Ramadan know them well, respect their beliefs and align their strategy with the theme of Ramadan, which can potentially drive new interest and audiences.

Ramadan is an important month for Muslims across the world. Whether your brand targets Muslim customers directly or not, you may try incorporating a Ramadan marketing campaign this year. It is an honest and powerful way to engage with a new audience and show inclusivity.

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With Love

Hasan Siddiqui