CERTIFICATION IN ADVANCE ADVERTISING & MARKETING
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– Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
– Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
– Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.
To understand how advertising works and the factors which influence its success.
• How to define and understand advertising objectives.
• To be able to discuss advertising evaluation and ROI with advertisers and agencies.
• To be able to advise advertisers and brief creatives on effective advertisement design.
Graphic designers create visual concepts that inspire, inform, and transform. Use industry-leading tools to build innovative design projects and discover the skills needed to become an in-demand visual thinker and communicator.
> Build a solid foundation in the elements of design: typography, color, and layout.
> Explore the design process to visualize compelling ideas.
> Practice with hands on exercises in illustrator, and Photoshop.
> How to plan a digital marketing campaign from start to finish.
> Use multiple marketing channels to reach a marketing campaign goals.
> Create campaign messages that are tailored to your target audience.
> Understand how to measure a campaign
> Launch your marketing campaign with customer centric messaging
Social Media deals with creating and exchanging information with people through productive interactions. With the blending of technological and ideological foundations and the perfect mix of several applications of the internet, Social media can do wonders. A Social Media course at ASHS is everything you need to learn to master the art of selling things via Social Media.
Buyers take social media as the most convenient and active form of acquiring information about various products. According to recent study, In countries the total amount of time spent on social media is 121 billion minutes, which marks the increase of 37% from the preceding year. Sub modules in Social Media Optimization includes detailed training on Facebook, Instagram, Twitter, Pinterest, Linkedin and other popular social media.
You’re probably very skilled at recognizing the signs of marketing. We’ve all had the experience of being on the receiving or customer end of marketing efforts—whether through advertising or sales tactics. In this section you’ll get to understand the marketing orientation, or marketing concept, from the standpoint of setting priorities and doing business. You’ll learn that the marketing orientation is a mindset grounded in one thing: knowing and satisfying the customer. Not all businesses follow a marketing orientation, however—some are focused on other priorities, such as product and production. In this section you’ll see what sets the marketing concept apart.
> Plan an effective Advertising & Marketing Campaign
> Achieve results even with low budget
> Learn how to Generate Tangible Results from your Campaign
> Compare different tactics with your Analytics
> Fine Tune Your Marketing Campaign
> Enhance your Business or Digital Marketing Career
In this Module You will Learn How you can Create Your Own Website through a popular content management system called WordPress , If you are in search of populating your content by building a website, WordPress Training classes will help you achieve what you want. Sessions includes Setting up of WordPress to create pages and posts, applying themes and plugins and finally creating a website by using wordpress.
The Search Engine Optimization would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with a similar brand or keyword.
Setting up Local Search Strategy ( Local SEO)
In this Module You will Learn How to Rank your Local Business Website, Understand SEO and Local SEO And How to build a Strong Presence in Search, Know how to Create And Manage Google My Business and other similar local channels.
Video Marketing (YouTube Marketing)
In this Module of video marketing training, You will learn How to Create your first YouTube channel, Growing YouTube Channel organically, Getting more subscribers & Likes, And YouTube SEO.
Email marketing course module would make students learn how to Create Email Marketing Campaign, making useful lists, making interesting subject lines, writing interesting bodies of E mailers With Premium Tools.
Online Affiliate Marketing is a performance-based marketing that compensates sales agents and publishers solely based on the number of sales made, mostly on the individual unit sale price. A company sells its products by affiliate marketing sales registering publishers to sell the products to their followers and customers for a commission basis on each sold unit. Our Affiliate marketing course module at ASHS is profit centric and helps students to learn techniques and tricks to make money being an affiliate. Students would able to set-up accounts on top affiliate channels and do projects under the assistance of our trainers.
Pay Per Click ( PPC ) Training module involves a model of internet advertising which is used to channelize the traffic to websites. Students start from the scratch and set up the account, create campaigns and ad groups, learn about writing interesting ad copies, making Keywords planning, setting up bidding, understanding and applying Display ads and youtube ads, leveraging values of expenditure by bringing low cost conversions. Understanding and applying Re-marketing and Targeting, and there is much more…Students able to grasp the concepts by learning the PPC on live projects.
In this module you will get to learn about how you can create search engine friendly content Planning the content in trend, Using tools for quality content, and generating more and useful content everyday.
In this module students are able to work on paid channels of social media like facebook advertising, Instagram advertising, Twitter advertising, Linkedin advertising and also include Native ads advertising.
In this module students would learn about managing the reputation of businesses by creating a good word-of-mouth among their end users and customers, dealing with negative reviews, generating case studies of satisfied customers and customer journeys to highlight customer satisfaction.
In this module students will learn how to make professional business proposals for their clients
In this module student will get knowledge about how to setup business portfolio of the company
In this course student will learn how to earn through freelancing form different freelancing websites and can become a successful freelancer
In this module students will get to know about client hunting strategies.