Why Only 5% Succeed in Digital Marketing &
E-commerce (And How You Can Be One of Them)
By Hasan Siddiqui – Digital Marketing & E-commerce Trainer at ASHS Consultants
At ASHS Consultants, I have the privilege of mentoring students from all walks of life – professionals, job seekers, entrepreneurs, and ambitious learners of all ages and backgrounds. But before I begin teaching, I always say the same thing:
Don’t treat this as an institute. Think of it as an office. Don’t come here to just learn tools – those are available for free on YouTube. Come with a mission to change your life in the next 3 months
The Hard Truth About This Industry
In every new class, I openly share a hard truth:
95% of people fail in the digital marketing and e-commerce space. Only 5% truly succeed.
The question is:
Who are those 5% – and what are they doing differently?
The 5% Who Succeed Do These 5 Things:
1. Consistency Above All
They work day and night — consistently learning, testing, applying, and reaching out to potential clients.
They understand that clients don’t appear magically overnight. It takes relentless effort, deep research, rejection, and patience before real results start showing. And even then, a response doesn’t guarantee a client. But they keep going.
2. Time Commitment
Many students juggle jobs or studies, and assume attending classes alone is enough. It’s not.
To master any skill, especially in digital marketing or e-commerce, you must dedicate at least 4–5 hours daily.
This industry doesn’t reward half-hearted effort. You’re your own boss here — no manager to monitor you. So, if you’re free after 6 PM, give yourself 7 PM to 11 PM every day. Make that time sacred.
3. The “One Client a Month” Strategy
I teach every student to start with this mindset.
Instead of setting unrealistic goals like 10 clients a month, aim for just 1 client every month.
It’s achievable, motivating, and builds momentum. If you bring in 1 client each month and charge even $100/month, in 6 months you’ll have 6 clients and be earning $600/month (~PKR 200,000) — something most jobs can’t offer this fast.
4. Faith in Allah & Regular Prayer
Work hard, but never forget where success comes from.
Allah says: “You make the effort, and I will give you the result.”
Make sincere effort, stay consistent for 6 months, and never leave prayer. True success lies in staying spiritually grounded.
5. Build Strong Relationships
Your network is your net worth.
Surround yourself with serious learners. Spend more time with those who challenge and inspire you.
And most importantly, build a connection with your mentor. I’m always available on Wednesdays and Thursdays – use that time to discuss case studies, ask questions, and get guidance. Don’t be shy – your growth depends on it.
❌ The 95% Who Fail Make These Common Mistakes:
- Acting over-smart and skipping fundamentals
- Not giving enough time to practice
- Wanting quick success without effort
- Poor communication skills
And unfortunately, many are influenced by misleading YouTube videos that promise, “Make $10,000 in a month.”
Yes — high income is possible. But only with time, effort, learning, and trust in Allah. Not shortcuts.
Final Thoughts
This article isn’t to discourage — it’s a reality check and a roadmap.
If you’re serious about entering this field, come prepared. Be honest with yourself. Set a goal. Stay disciplined. And remember:
Anyone can succeed — but only those who are sincere with themselves will.
If you found this article helpful, feel free to email me at Hasan@ashsconsultants.com or message me on LinkedIn. Whether you’re my student or not, you’re always welcome to ask me anything related to digital marketing or e-commerce.
Stay consistent. Stay committed.
Success is just 6 months away.
Hasan Siddiqui – Digital Marketing & E-commerce Trainer at ASHS Consultants
