SEO, or search engine optimization, is basically the process of improving websites to increase their visibility (positions) in search engines, such as Google and Bing.
There are about 2 billion websites in the world, and the demand for SEOs is exploding. In 2021, Forbes cited that the SEO industry exceeded $80 billion dollars by the end of the year.
The lockdown and pandemic restrictions resulted in the unprecedented growth of online businesses and services. And every business website has to be optimized for search to be found by its potential customers in Google.
So, yes, SEO could be an amazing career choice today, especially if you’re passionate about all Internet things. Keep in mind that you’ll need to continue learning and mastering your skills all the time, as search engines keep tweaking their algorithms all the time.
Here are 7 popular roles and career paths for new and experienced SEO professionals looking to take the next step in their career.
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